We regularly use subheadings (in this case, ‘Changing guidelines’) to break up long passages of text into subsections to make it easier for readers to navigate and digest the story.
The latter half of our stories tend to focus on the next steps of a study, for example:
- What do these findings point us towards?
- What are the wider implications?
We will also regularly include a quote from the lead researcher. We try to limit the number of quoted individuals to as few people. This is partly to keep the word count down, but also to keep the messages clear and concise. Quotes are a great way to add a human and emotional voice to a news story. Whereas the style we write our body text in focuses purely on the facts, quotes allow us to add emotion and opinion.
We regularly use subheadings (in this case, ‘Changing guidelines’) to break up long passages of text into subsections to make it easier for readers to navigate and digest the story.
The latter half of our stories tend to focus on the next steps of a study, for example:
- What do these findings point us towards?
- What are the wider implications?
We will also regularly include a quote from the lead researcher. We try to limit the number of quoted individuals to as few people. This is partly to keep the word count down, but also to keep the messages clear and concise. Quotes are a great way to add a human and emotional voice to a news story. Whereas the style we write our body text in focuses purely on the facts, quotes allow us to add emotion and opinion.
