Our Story

Our Story With dreams both big and small, and just two people in a humble room, Purvaja began its operations on March 1, 2017. Since then, the trajectory of our brand has seen significant evolution. From trading garments to manufacturing our own fast fashion designs, we've come a long way! Yet, amidst the various stages and forms of our business, our aim has remained steadfast: to offer on-trend styles to all the beautiful women out there seeking something unique, edgy, and trendy. We strongly believe that style completes your story!

Since our inception, we've encountered major triumphs and lessons. From warehouse fires to COVID-19 shutdowns, our commitment to customer satisfaction has never wavered. Our primary goal has always been to ensure the happiness of our customers! Our ability to overcome adversity while maintaining our standards underscores our dedication to both our team and our customers.

Throughout the journey of Purvaja, our team has flourished, expanding to over 250+ dedicated members. Particularly noteworthy is the fact that over 75+ remarkable women contribute their skills and expertise to our collective success. The women behind Purvaja are the true reason for the brand's success! This diversity strengthens our team, reflecting our commitment to inclusivity and the harnessing of the full spectrum of talent. With such a vibrant and empowered workforce, we are poised to continue our journey with resilience and innovation.

 In our seven-year journey, we've achieved remarkable milestones, offering fast fashion that never goes out of trend to over 25+ lakh customers in the western wear category alone! Additionally, we've served over 6.50+ lakh customers in the lehenga choli category, celebrating cultural essence through our designs. Regardless of your story, whether it's a date night, an important business meeting, or a solo brunch, we hope we are able to add some sparkle & complete your story!